Launched of Jom Bersih Bukit Bintang 11 - 3R Selalu Campaign

Group holding letters of 3R Selalu & posing, Federal Hotels
Community services campaign at Federal Hotels International
Cleaning campaign near Federal Hotels International
Cleaning campaign moments near  Federal Hotels International

Yang Berusaha Dr Leong Siew Mun, Executive Director (Project Management) of Dewan Bandaraya Kuala Lumpur graced the Bukit Bintang Central Gotong Royong 11 themed Jom Bersih Bukit Bintang 11 - 3R SELALU Campaign, Plaza Low Yat Boulevard on Saturday, 22 October 2016 at 7.30am.

Bukit Bintang Central Gotong Royong themed  Jom Bersih Bukit Bintang 11-  3R SELALU Campaign is jointly organised by the Bukit Bintang Central Environmental Committee (BBCEC) comprising Hotels, Shopping Complexes, Authorities and Hawkers.  They are namely The Federal Hotel Kuala Lumpur, Hotel Capitol Kuala Lumpur, Federal Hotels International, Plaza Low Yat, Sungei Wang Plaza, Melia Kuala Lumpur, Bintang Warisan Hotel, and Royal Bintang Hotel.

Ms Ooi Lee Ping, Director of Group Marketing, Sales & Business Development and Operations of Federal Hotels International said “We would like to express our heartfelt appreciation to Yang Berusaha Dr Leong Siew Mun, Dewan Bandaraya Kuala Lumpur for taking time off to grace the Jom Bersih Bukit Bintang 11- 3R SELALU Campaign.  Federal Hotels International Group, The Federal Kuala Lumpur and Hotel Capitol Kuala Lumpur have once again jointly organised together with BBCEC Member, Dewan Bandaraya Kuala Lumpur, Local Agenda 21 (LA21), Ministry of Federal Territories and spearheading the second Gotong Royong this year in 2016 to continue with the commitment of working towards a sustainable environment, promoting the friendly neighbourhood in Bukit Bintang Central area.  Bukit Bintang is the famed tourist belt in Kuala Lumpur, and it is important to continue to boost a clean working and living environment as well as to also spur interaction among the local community and students as well as joint responsibility and team work.  The Bukit Bintang gotong royong is now in its 16thyear in 2016, Federal Hotels International initiated the first Bukit Bintang Gotong Royong in 2001 together with The Federal Kuala Lumpur and Hotel Capitol Kuala Lumpur.  The objective of the gotong royong then and now is aimed to clean up the Bukit Bintang Central area and to educate both the public and students on the importance of keeping our premises in Bukit Bintang and the environment clean and green.  Working towards a sustainable environment, promoting the 1Malaysia spirit of friendly neighbourhood in Bukit Bintang Central; constantly maintaining and enhancing a consistent safe and clean image of Bukit Bintang to ensure that both locals and tourists alike continue to visit this attractive tourist destination and very popular shopping, dining and entertaining hub in the heart of Kuala Lumpur are the main core value of organising this gotong royong.  CSR today is part and parcel of our giving back to society, to nurture and aid in the progress of a better and clean environment. We take pride for all the participants in contributing their time to take part in this massive gotong royong.”

Mr Simon Leong, Senior Area General Manager of Federal Hotels International said “We are proud to say, this gotong royong event “JOM BERSIH BUKIT BINTANG” started from a small community event in 2001 has been transformed into a twice annual do in this part of the city calender and we have been receiving overwhelming response for every occasion. Since our partnership with LA21 Kuala Lumpur we received lots support from volunteers in such clean up exercise in Bukit Bintang. It is heartening to see more than half the participants who do not reside of work in Bukit Bintang contributing their effort to clean Bukit Bintang.  Thank you all for the support, you deserved a big hand.

Some caring friends asked me a question this morning, telling me that when we talk of 3R, it should not have the alphabet “S” at the back of 3R. Why 3R “S”? I believed 3R, reduce, reuse and recycle should be a live long practice, not once or twice a day or on selected days of the week, but always, in other words “Selalu”. Let us all promote the awareness and importance of waste management, the waste we produced, if not treated with care, could lead to varieties of manmade mishaps, such as floods, indiscriminate waste dumping site, dengue outbreaks, air pollution, contamination of our water sources and many more. One example, what happened recently in the Klang Valley, tempers flared in many locations due to frequent  water disruptions to our homes. The cause, contamination of our water sources as a result of indiscriminate dumping of waste.   Ask ourselves, have we done enough to mitigate such problems.  Are you committed? Selalu?

Our heartfelt appreciation to our partners, Green City College, Malaysian Association of Environment And Health, Indah Water Consortium, Jabatan Kesihatan dan Alam Sekitar, DBKL and Alam Flora, conducting talks, imparting and sharing their expertise to school children on good sustainable practises this morning.  Also PPR Raya Permai for their advice on mosquitoes’ repellent plants and Persatuan Penduduk Kampung Malaysia Tambahan on the recycling of used banners. Please visit all the exhibition booths to learn a thing or two from our partners.   I also wish to thank our partners for their continuous support of venue, equipment, logistic, breakfasts, door gifts and lucky draw prizes for this morning’s event.

Special thanks to the committee for their input and support during meetings in the run up to this event. I also wish to thank my team from the Federal and Capitol in putting things together for this morning’s event.  But most importantly, my heartfelt thanks to everyone, for your efforts and contributions towards a better Bukit Bintang Central and hopefully all of us here are able to bring 3R practises to the next higher level.  Last but not least, we would like to take this opportunity to congratulate Local Agenda 21 Kuala Lumpur “Selamat Ulangtahun Ke 10” and we in Bukit Bintang, are proud to be associated with”.

Mr Louis Sebastian, General Manager of The Federal Kuala Lumpur and Hotel Capitol Kuala Lumpur said “Our Management and Staff comprising Front Office and Reservation, Finance & Accounts Department, F&B Department, Sales & Marketing, Housekeeping, Maintenance, Banquet as well as Chefs will be participating in this meaningful event.   The Federal KL has been practising the 3R – reduce, reuse and recycle concept as we believe it is important to cultivate the healthy environment from home and thus help to sustain the clean environment for future generations.  BBCEC Gotong Royong is an ongoing interaction that involve local communities from hotels, to retail and even school children to further promote Gotong Royong spirit.  We want to provide better holiday experiences for guests and tourists visit Bukit Bintang and Kuala Lumpur”

As Good Corporate Citizens, Federal Hotels International together and its FHI Group of Hotels namely The Federal Hotel Kuala Lumpur and Hotel Capitol Kuala Lumpur are very pleased to be able to continue spearheading the initiative of such community service, i.e. to clean-up our beloved Bukit Bintang Central area.  Now, this BBCEC Gotong Royong has drawn further support and participation from both public, Government Sector and Private Sectors, and on behalf of Bukit Bintang Central Environmental Committee, and The Federal Kuala Lumpur being the host of the 32nd  Gotong Royong, we would like to thank our their supporting partners in making this event successful:

·         Kementrian Wilayah Persekutuan, Dewan Bandaraya Kuala Lumpur, Pejabat Cawangan Bukit Bintang DBKL, Local Agenda 21 Kuala Lumpur, SWCorp. Alam Flora Sdn Bhd., Indah Water Consortium, MMC – Gamuda KVMRT (T) SDN BHD, Yayasan Maumalat Belia, IPK Kuala Lumpur, Crime Prevention and Public Safety Department, Malaysian Association of Environmental and Health, College Antarabangsa Green City, Megatech Internaitonal College, Institut Alam Sekitar dan Pembangunan (Lestari) Universiti Kebangsaan Malaysia, Bangi, Komuniti Anak Darul Iman (KADIM), Students and Teachers from SMK Puteri Titiwangsa, Plaza Low Yat, Sungai Wang Plaza, Melia Hotel, Bintang Warisan Hotel, Royale Bintang Hotel, Federal Hotels International, The Federal Kuala Lumpur, and Hotel Capitol Kuala Lumpur.


About Bukit Bintang Central Gotong Royong

Established in 2001, Bukit Bintang Central Environmental Committee started with a few members then, they are namely Federal Hotels International Group of Hotels in Kuala Lumpur namely The Federal Kuala Lumpur and Hotel Capitol Kuala Lumpur, Plaza Low Yat, Melia hotel, Royale Bintang hotel, Bintang Warisan hotel, Nova Hotel, Sungai Wang Plaza, Bukit Bintang Plaza, Hawker’s association of Jalan Alor, Dewan Bandaraya Kuala Lumpur and Alam Flora.  We embarked the 1st Gotong Royong with about 250 participants.  As the years went by, more establishments volunteered their services.   BBCEC is 16 years old in 2016 with accomplishment of total 32 gotong royong since its inception.  BBCEC is proud to remain committed towards a good cause.  Todate, we have with us over 800 strong participants.

The Bukit Bintang Central Environmental Committee is committed to regularly meet up once a month, with the representatives from LA21, Dewan Bandaraya Kuala Lumpur, Alam Flora to jointly work towards sustainable clean and green environment.  BBCEC will continue to organize such gotong royong campaign at least twice a year, with the co-operation and assistance from all parties concerned.